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Learn Digital Marketing From Industry Experts in Chandigarh

Table of Contents

Explore Your Potential: The Best Digital Marketing Course After 10th In Chandigarh

Our This Batch Stars

Pooja Digital Marketing Student - Pg-tech Chandigarh
Rajni Digital Marketing Student - Pg-tech Chandigarh

Introduction To Digital Marketing Courses

Benefits Of Learning A Digital Marketing Course

Eligibility Criteria And Subjects Covered In A Digital Marketing & Diploma Course

Digital Marketing Course Fees (For Diploma Course 180 Days)

Start Level (45-60 days)
  • Complete SEO (On-Page, Off Page Technical)
  • basic Computer (that will be used during work)
  • Google Analytics, Google Console & GTM Use
  • Your Free Website From Us
  • Live Projects & Full Practical Training
  • In-Depth Learning so that your work can show performance
  • Free tools that will help you in Working.

Old Fees 20000

Mid Level (60-90 days)
  • Complete Things under the Start Level Program
  • Improvement of Your Graphic Skills
  • More Free AI (Artificial Intelligence ) Tools & you will learn how to use it effectively
  • Audio & Video Marketing Focus
  • Social Media Marketing Skills
  • Blog or content Writing Techniques.

Old Fees 25000

Expert Mode (90-180 days)
  • Complete Things under Start Level Program & Mid Level
  • Google Ads
  • Affiliate Marketing
  • Facebook, Instagram, Pinterest, LinkedIn & Twitter Marketing
  • Email Marketing
  • Introduce you to how you can use your skills to make money from home
  • best & free study material sources.

Old Fees 35000

100% Job Guarantee Course + 4 Certification + 100% Concept Clear

Learn Digital Marketing & Earn through online, freelancing, from your local market & improve your business.

Digital Marketing Course Syllabus

Introduction to Digital Marketing

  • What is Digital Marketing?
  • The Fundamentals of Digital Marketing
  • Scope of Digital Marketing in India & Globally
  • Latest Trends in Digital Marketing
  • Digital Marketing for Working Professionals
  • Digital Marketing for Startups
  • Digital Marketing for SMBs (Small & Medium Businesses)
  • Career Opportunities in Digital Marketing

Learning WordPress

  • What is WordPress?
  • Role of learning WordPress in Digital Marketing
  • WordPress.com vs WordPress.org
  • WordPress installation & Setup
  • Creating a WordPress website & blog
  • Using Page builders
  • WordPress Themes & Plugins
  • Using WordPress for Blogging
  • Building WordPress-based eCommerce sites
  • Using WordPress for Different Websites

Search Engine Optimization (SEO)

  • What is SEO and why is it important?
  • Working for Search Engines
  • Introduction to SERPs
  • Different SEO Ranking Factors
  • White Hat vs Black Hat SEO
  • Understanding Google algorithm
  • On-Page SEO
  • Off-Page SEO
  • Technical SEO
  • Local SEO
  • Mobile-first SEO
  • Advanced Keyword Research
  • Google Search Console
  • SSL Certificate & Website Security
  • eCommerce SEO
  • SEO Reporting
  • SEO Case Studies

Social Media Optimization & Marketing

  • What is Social Media Marketing (SMM)?
  • What is Social Media Optimization (SMO)?
  • Understanding Different Social Media Platforms
  • SWOT Analysis
  • Content Strategies According to SM Platforms
  • Organic Reach
  • Optimizing Profiles on All Social Media Platforms
  • Lead Generation Using Social Media
  • Chatbots
  • Top Social Media Optimization Tools
  • Creation of a Social Media Calendar
  • Understanding Client Projects & Requirements
  • Social Media Content Creation Tools
  • Rule of Consistency on Social Media
  • Finding Best Content Ideas
  • Social Media Best Practices
  • Influencer Marketing
  • SMO Report Creation
  • WhatsApp Marketing

Google Analytics 4

  • Introduction to Google Analytics
  • Working on Google Analytics
  • How to Set Up Google Analytics for a Website
  • Understanding Reports and Data in GA
  • Google Analytics for SEO
  • Google Analytics for PPC
  • Important Metrics & Reports

Google Tag Manager (GTM)

  • Introduction to Google Tag Manager
  • How to Set Up Google Tag Manager
  • Using Google Analytics + GTM
  • Components of GTM
  • Tracking of Videos, Links, Elements, and Scrolls
  • Tracking eCommerce Events
  • Facebook Pixel + GTM

Content Marketing

  • What is Content Marketing?
  • Types of Content Marketing
  • Content Marketing Goals
  • Using Different Forms of Content
  • Creating Content Marketing Strategies
  • Content Marketing for Social Media
  • Important Metrics to Measure in Content Marketing
  • Content Marketing with Video Content
  • Storytelling
  • Quora, Infographics, Niche Blogging
  • Forum Marketing
  • Memes, Carousels, and Podcasts

YouTube Marketing

  • Benefits of YouTube Marketing
  • How YouTube Works?
  • Analysis of Top YouTubers
  • Setting up a new YouTube Channel
  • Essentials for YouTube Video Recording
  • Voice and Video Editing Tips and Tools
  • Adding Viral Elements to Video
  • YouTube Video Uploading Checklist
  • Power of YouTube Live
  • How to Build and Grow a YouTube Channel Organically?
  • How to Earn from YouTube?
  • Monetizing YouTube Channel
  • YouTube Funnels
  • Top YouTube Tools for Growth and Marketing

App Store Optimization (ASO)

  • Introduction to App Store Optimization
  • Role of ASO
  • How to Optimize Apps for App Stores?
  • How to Increase App Downloads?
  • On-Page and Off-Page ASO Factors
  • Top App Store Optimization Tools
  • Creating ASO Strategies
  • Understanding Google Play Console
  • Paid Campaigns for ASO
  • Google Firebase and Analytics
  • iOS App Store Optimization
  • App Store Marketing on Facebook and Google
  • App Ratings and Reviews

Google My Business (GMB)

  • What is Google My Business and How Does it Work?
  • Setting up GMB Account
  • Importance of Local Business Listings
  • Optimizing the Rank of Google My Business Listing
  • Lead Generating Using Google My Business
  • Getting Organic Reviews on GMB
  • Dealing with Negative & Fake Reviews
  • Managing Multiple Locations in GMB
  • Top Tips, Tricks, and Hacks

Google Ads

  • Introduction to Google Ads
  • Working on Google Ads
  • Types of Google Ads
  • Importance of Landing Pages
  • Running and Optimizing Search Ads
  • Running and Optimizing Display Ads
  • Remarketing With Google Ads
  • Running App Install Ads 
  • Lead Generating Ads
  • Video Ads
  • Shopping Ads
  • Call Only Ads
  • Proper Audience Targeting
  • In-depth Optimization of Ad Groups
  • Conversion Ads

Facebook Ads

  • Introduction to Facebook Ads
  • How does Facebook Ads Work?
  • Types & Objectives of Facebook Ads
  • Understanding Audience and Targeting
  • Understanding Ad Placements
  • How to Write Ad Copies?
  • Optimizing Landing Page for Ad Relevance
  • A/B Testing
  • Facebook Pixel Setup
  • Facebook Analytics
  • Tracking Options
  • How to Run Facebook Ads the Right Way?
  • Dynamic Ads
  • Remarketing and Retargeting
  • Lead Generation & Funnels
  • Facebook Messenger Marketing
  • Competitor Research and Spying
  • Video Advertising using Facebook Ads
  • Finding Clients for Facebook Ads Projects

Email Marketing

  • What is Email Marketing, and How Does it Work?
  • Top Digital Marketing Tools
  • Using Automation in Email Marketing
  • Omni-channel Marketing
  • How to Write Professional Emails?
  • Important Metrics and Insights
  • Call to Action in Emails
  • Email Cycles and Funnels
  • Conversion Rate Optimization
  • Lead Generation using Email Marketing

Online Reputation Management (ORM)

  • What is ORM, and How Does it Work?
  • Top Online Reputation Management Tools
  • Impact of ORM on Sales, Revenue, and Business Growth
  • ORM vs SMO
  • Dealing with Negative Reviews and Comments
  • Understanding User Behaviour
  • Online Reputation Management Strategies
  • Personal Branding
  • Press Release
  • Creating Review Magnet
  • ORM Auditing and Parameters

Affiliate Marketing

    • Introduction to Affiliate Marketing
    • Affiliate Networks and Programs
    • Niche Selection and Product Research
    • Building an Affiliate Website or Blog
    • Traffic Generation Techniques
    • Affiliate Marketing Strategies
    • Optimizing and Scaling Affiliate Marketing
       
    • Additional Tips
      • Learning Resources
      • Join Affiliate Communities

Additional Learnings

  • Google Adsense
  • Google Adx
  • Blogging
  • Google Trends
  • Web stories
  • Google Discover
  • Google News

Salary You Will Get After Course Completion

Future Prospects And Career Opportunities In Digital Marketing

Best Marketing Certifications To Pursue In 2023

Conclusion And Final Thoughts

Frequently Asked Questions

Answer : Digital marketing refers to the various techniques and tactics used in businesses for advertising their products or services online through digital channels. These methods typically include promoting on search engines(like Google), social media platforms(Facebook & Instagram), mobile apps, and email campaigns with the aim of reaching out to a wider audience.

Answer: To succeed in digital marketing you should learn skills like data analysis, creativity, and communication skills along with excellent problem-solving skills. It’s crucial to know about digital platforms like Google Analytics, SEO optimization techniques, social media tools & email automation software being used in the industry.

Answer-  Digital marketing offers various career paths that include roles like social media manager, SEO specialist, content marketer, digital marketing manager alongside email & PPC specialists also with a scope for being a digital marketing analyst.

Answer:- If you join a better digital marketing course trainer or training place then it is confirmed that they will provide you with practical skills along with theoretical skills. before joining anywhere you should try to get a demo class. In this way, you can meet with your teacher and ask anything if you have doubts and can check that is their teaching manner suit you or not. 

Answer – Stay updated with digital marketing trends by following blogs and thought leaders, joining communities & subscribing to industry newsletters. Industrial events attendance also provides detailed insights into the latest developments currently taking place in this field. You can also follow digital marketing-helping websites like https://www.searchenginejournal.com & https://www.seroundtable.com.

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