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Learn Digital Marketing From Industry Experts In Chandigarh

Table of Contents

Explore Your Potential: The Best Digital Marketing Course After 10th In Chandigarh

Our This Batch Stars

Pooja Digital Marketing Student - Pg-tech Chandigarh
Rajni Digital Marketing Student - Pg-tech Chandigarh

Introduction To Digital Marketing Courses

Benefits Of Learning A Digital Marketing Course

Eligibility Criteria And Subjects Covered In A Digital Marketing & Diploma Course

Digital Marketing Course Fees (For Diploma Course 180 Days)

Start Level
(45-60 days)

  • Complete SEO (On-Page, Off Page Technical)
  • basic Computer (that will use during work)
  • Google Analytic, Google Console & GTM Use
  • Your Free Website From Us
  • Live Projects & Full Practical Training
  • In Depth Learning so that your work can show performance
  • Free tools that will help you in Working

Old Fees 20000

Mid Level
(60-90 days)

  • Complete Things under Start Level Program
  • Improvement Your Graphic Skills
  • More Free AI (Artificial Intelligence ) Tools & you will learn how to use it effectively
  • Audio & Video Marketing Focus
  • Social Media Marketing Skills
  • Blog or content Writing Techniques 

Old Fees 25000

Expert Mode (90-180 days)

  • Complete Things under Start Level Program & Mid Level
  • Google Ads
  • Affiliate Marketing
  • Facebook , Instagram, Pinterest , LinkedIn & Twitter Marketing
  • Email Marketing
  • Introduce you how you can use your skills to make money from home
  • best & free study material sources

Old Fees 35000

100% Job Guarantee Course + 4 Certification + 100% Concept Clear

Learn Digital Marketing & Earn through online, freelancing, from your local market & improve your business.

Top Digital Marketing Courses With Details

Course Content Of Digital Marketing & For Diploma Course With Section Wise Details

Search Engine Optimization

Introduction & Search Engines

o What are Search Engines and Basics?

o How Search Engines works?

o Popular Search Engines & their Crawlers

o Name of Google Crawler & About SERPs

About Website

o What is Website?

o Domain & Domain name Extensions and Sub-Domains

o Web Server and Hosting About Protocols

o What is URL?

o What is link ?Types of links

o SEO Friendly URLS

Introduction On SEO And About Algorithms & Updates of Google

o Organic Vs Paid Results What is SEO?

o Need of SEO Types of SEO Techniques of SEO

o What is On page SEO?

o What is Off Page SEO?

o Google Algorithms and Updates

Basic Important Terms

o What is DA and PA?

o What is Page Rank?

o What is Link Juice?

o What is Backlinks?

o What is Link Building?

o What is Do follow and No Follow?

o What is inbound and outbound Links?

Website Audit/ Analysis

o What is website audit Various tools for website audit?

o Benefits of website audit

o How to check issues manually Website audit formats.

o Website audit checklist 2023 important points of website audit

Website Audit/ Analysis

o What is Keyword?

o Various types of Keywords

o Importance of Long Tail Keywords

o Google Suggestions/ Algorithms

o What is LSI Keywords?

o How to choose best keywords Tools for Keyword Research?

On- Page Optimization

Meta Tag Optimization

o What is page title and page description?

o Rules to create meta tags

o Importance of meta tags

o How to create meta title and descriptions?

o Tools for meta tags optimization

o How to edit snippets Plugin for word press

Website Tags Optimization

o How to check the tags of the website?

o How to optimize Heading Tags?

o How to optimize Alt tags?

o About language tags Canonical tags

o About Anchor tags

o How to fix the Tags of the website?

On-page Status Report And Check Errors

o Broken Links 404 errors

o W3C errors

o Speed Optimization Mobile Optimization

o Content Optimization SEO Tools

o Website's Files

o How to fix all errors

o How to create the on page status report?

SEO Tools And Files

o How to create Google webmaster tool?

o How to create Bing Webmaster tool?

o How to create Pinterest Code ?

o How to create GoogleAnalytic?

o How to create Sitemaps?

o How to create Robots File?

o How to Upload all codes to the website?

Google Search Console

o Introduction of Search Console About dashboard Clicks and Impressions

o Links coming to your site & Submit Sitemaps

o Robots.txt file

o URL Inspection Finding Broken Links

o Identify Crawling errors Mobile Optimization

Google Analytics

o ImportanceOfGoogleAnalytics All Fundamentals

o Track landing pages and location

o Tracking Conversions

o Visitors Behavior Goals and funnels

o Monitoring Website Performance

o Traffic Information Bounce Rate Sessions Conversions

o About Events

o Advance Analytics

Off Page Optimization

Off Page SEO Strategy

o Importnace Of Link building Strategy

o How to Create Quality backlinks

o Importance of Social Media Links

o Content Marketing

o Natural Links Vs Manually generated Links

o Link Building Report Format

Content Based Tasks

o Blog Creation (web 2.0)

o Blogging platform

o Subdomain Websites Profile Creation

o Content Writing Formats

o Blog Sharing

o Article Sharing

o Press Release

Business Listing, Reviews and Classified Ads

o Importance of Business Listing

o Google My Business Listing

o How to promote your Business Through GMB

o Business Reviews On GMB

o How to list your NAP Other

o Business Listing

o Platform Business Reviews Free

o Classified Ads

Backlinks From Social Media

o Social Media Optimization

o Pinterest Submission Micro

o Blogging

o GIF Sharing

o About Canva and Trello

o How to write the content, How to select the hash tags

Creation and Backlink Tasks

o Image Creation and Sharing Infographic

o Creation Submission PDF Submission

o Document Submission

o PPT or Slide Sharing

o Social Bookmarking or Promotions Sharing Sites

Questioning Answering, Discussions and Guest Posting

o Quora Answering

o Ask.com and Yahoo Answering

o Blog Commenting

o Forum Posting

o Outreaching Guest Posting

o How to approach the guest blogging sites?

Video And Audio Marketing Tasks

o Tools for Video Creation

o Tools For Audio Creation

o Video Content / Audio Content Marketing

o How to create the Video?

o How to Create the Audio?

o How to Share the Videos?

o How to Share the Audios?

Check Stats And Progress Of Website

o How to check the performance of site?

o How to check the Backlink Ratio?

o How to create the Progress Report?

Social Media Marketing

Introduction To Social Media

o Understanding the Social Media

o Value of Social Media

o Find the Right Channel for Marketing

o Why your Business require Social Media Optimization

o Different Social Media Networks

Introduction to Facebook

o Facebook As Social Media

o Page Vs Profile

o Importance Of HashTags (#)

o Facebook Page Insights

o Do’s and Don’ts of Facebook Page

o Facebook content creation strategy ?

Facebook Marketing

o Facebook Marketing

o Brand Awareness ads

o Traffic ads

o Lead generation Ads

o Video Ads

o Page Like Ads

o Remarketing ads

Introduction To LinkedIn

o Introduction to LinkedIn and how it works

o How is LinkedIn important for business

o Creating Individual profiles and Company Pages

o User Engagement

o Job Portal

o Increase Connections

LinkedIn Ads

o Advertising on LinkedIn

o Get Started With Campaign Manager

o Brand Awareness

o Lead Genration ads

o Remarketing on LinkedIn

o Measure and optimize your campaigns

o Analytics

Twitter Marketing

o Twitter basics and optimizing Twitter

o Content making to tweet and limitations

o Use of Hashtags

o How to engage Audience and generate sales

o Tools for twitter

o Analytics tracking

o Analytics tracking

Social Media Marketing / Google Ads

Instagram Marketing

o What is Instagram and how to get started!

o Difference between simple account and Business account

o What are hashtags and what are the use in Instagram

o How to increase engagement

o Tracking analytics of page

o Sponsored Ads on Instagram

Pinterest Marketing

o About Pinterest and how it is different from other channels.

o Setting up Pinterest account and Business account

o Tracking analytics

o How to Engage audience

o Paid Ads

Google Ads

o What is Pay per Click Marketing (PPC)

o Why we need PPC

o Importance & Benefits of PPC

o Other Pay-Per-Click Providers

o Major Pay per Click Search Engines

o Google AdWords

Keyword Research

o What is Keyword Research?

o Difference between SEO & PPC keywords

o Research PPC Keywords

o Importance of target keywords

o Select Targeted/related Keywords

o Categorize Keywords in Ad groups

Search Ads

o Create Effective Ads Ad groups

o Unique Title

o Measurement of Title, Description URL

o Ad that produce better ROI

o Example of Successfully Effective ads

Bids Management in PPC

o What is bidding?

o What is Quality Score?

o How Quality Score Effect on Bids?

o How to Increase Position on Search?

o Bid for Ad position

o User Define bids and Google Automatic Bids

o Importance of bidding techniques

Google Ads/Email Marketing/ Affiliate Marketing

Display Ads

o Introduction to Display Network

o Setting a Display Network Campaign

o Manual Placements Tool ?

o CPC Bidding and CPM Bidding

o Conversions

Video Marketing

o Introduction to YouTube

o Creating Channel On YouTube

o How to Engage audience

o Monetization

o Paid Ads

How Important Is Landing Page For PPC

o What is Landing Page?

o Ads versus Landing Page

o Important of Landing Page

o Optimize your landing pages

o How to Increase conversion rates

o What is “Click-through-Rates” (CTRs)

o Use ‘Calls to Action’

Email Marketing

o Introduction To Email marketing

o Introduction to Email Marketing tools

o Newsletter

o Auto responder

o Landing Pages

o Forms

o Funnels

Assignment For Practice

o Content Calendar

o Social Media Assignment

o Google Ads assignment

Affiliate Marketing

o What Is Affiliate Marketing

o Affiliate Networks

o Partnership with Affiliate Network

o Strategy / Planning

o Case Studies

Salary You Will Get After Course Completion

Future Prospects And Career Opportunities In Digital Marketing

Best Marketing Certifications To Pursue In 2023

Conclusion And Final Thoughts

Frequently Asked Questions

Answer : Digital marketing refers to the various techniques and tactics used in businesses for advertising their products or services online through digital channels. These methods typically include promoting on search engines(like Google), social media platforms(Facebook & Instagram), mobile apps, and email campaigns with the aim of reaching out to a wider audience.

Answer: To succeed in digital marketing you should learn skills like data analysis, creativity, and communication skills along with excellent problem-solving skills. It’s crucial to know about digital platforms like Google Analytics, SEO optimization techniques, social media tools & email automation software being used in the industry.

Answer-  Digital marketing offers various career paths that include roles like social media manager, SEO specialist, content marketer, digital marketing manager alongside email & PPC specialists also with a scope for being a digital marketing analyst.

Answer:- If you join a better digital marketing course trainer or training place then it is confirmed that they will provide you with practical skills along with theoretical skills. before joining anywhere you should try to get a demo class. In this way, you can meet with your teacher and ask anything if you have doubts and can check that is their teaching manner suit you or not. 

Answer – Stay updated with digital marketing trends by following blogs and thought leaders, joining communities & subscribing to industry newsletters. Industrial events attendance also provides detailed insights into the latest developments currently taking place in this field. You can also follow digital marketing-helping websites like https://www.searchenginejournal.com & https://www.seroundtable.com.

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